Posted by Wim On October - 2 - 2008 Comments Off

Client – Philip Morris is one of the world’s largest tobacco firms.

Challenge – Create a fun multi-user game to promote a new ultra-light cigarette brand in Kuwait.

The GRIN-solution – We let players race each other in flying cars above and in between the towers of a futuristic cityscape. Sitting in a simulator-chair, using an advanced joystick and wearing glasses with built-in screens (virtual reality), the experience was both fun and innovative.

Technology in use: Director, 3DsMax

Partners: Philip Morris / the Concept House

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