Posted by Wim On January - 2 - 2009 Comments Off

Client – The Province of Antwerp is responsible for various economic, cultural and social activities. It plays an important part in bigger-than-local events.

Challenge – Promote the province’s museums in a fun and interactive way.

The GRIN-solution – Brochures aren’t fun. And more to the point, they aren’t interactive. So we decided against a traditional approach and instead developed a kind of cycle-through: we hooked up three bikes to a flat screen and made passers-by pedal for their information. The faster they went, the faster the different museums popped up. The approach proved successful both at the Cultuurmarkt and at StuDay. We were responsible for the whole thing from concept to realisation.

Technology in use: Director

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