Posted by Wim On February - 8 - 2011 Comments Off

Client — Carlsberg is the 4th largest brewery group in the world employing around 45,000 people. Challenge — For the trade fair “Venues” in Antwerp, Carlsberg asked their agency “Mighty” to do something extra… Something that would give the booth visitors a Carlsberg Experience. The GriN-solution – We created an augmented 3D experience where the user can check out a virtual Carlsberg bar. The user stands in front of a huge 3D screen (anaglyph 3D, you know, with those red/green glasses) with a Carlsberg bottle in hand (Wii-controller inside) to navigate through the bar. Goal of the installation is to  [ Read More ]

Posted by Wim On November - 2 - 2009 Comments Off

Client – The Province of Antwerp is responsible for various economic, cultural and social activities. It plays an important part in bigger-than-local events. Challenge – Find a creative way to promote the China Exhibition, which revolved around Tang dynasty artefacts. The GRIN-solution – We put up some bright red flat screen columns with webcams in the Provinciehuis, and at the Cultuurmarkt, inviting people to play a little game. The webcam would take a picture of them, which they could then enhance with artefacts from the Tang dynasty: colourful hats, exquisite robes, traditional make-up… The long queues waiting to try it  [ Read More ]